Commercial PortfolioHello.I'm Dan, and I'm currently the Creative Lead at Oxford Companies, Ann
Arbor's largest commercial real estate company. I believe the success
of any creative project stems from fostering close collaboration
between everyone involved.
What I Do:
Creative direction, brand identity, digital marketing, graphic
design, web development, copywriting, print & digital advertising,
photo & video.
The Oxford BookWhat can be said about Ann Arbor's largest commercial real estate
company? Quite a bit. The Oxford Book was the most comprehensive
project I've completed at Oxford. I handled all aspects of the
book's design, layout and some of the copywriting. I still can't
belive that it's actually done.
Year:2023Client:Oxford CompaniesView:View as PDF
(large file)
OxfordCompanies.comIn 2022, I proposed a complete redesign to a few page on the
Oxford site. The goal? Drive leads and make navigation as simple
as possible. Maybe give people something nice to look at, too. I
continue to work closely with my colleagues to update and redesign
existing content, create new pages and optimize the user
experience.
Year:2022 (redesign)Client:Oxford CompaniesView:www.OxfordCompanies.comBuilt with:Themeco Pro
Yellowstone.buildYellowstone Architecture + Construction is Oxford's former
in-house design + build division. In 2021, I helped introduce them
to the world with a brand spankin' new website. I was responsible
for every aspect of the site's creation, minus the photography and
some of the copywriting. The site runs on Wordpress with the
Elementor builder, however, I consistently write custom code to
fix random things that break whenever the theme updates.
Digital & Print AdvertisingYes. It's true. Oxford used to use Futura PT. I take full
responsibility, and I think I finally made up for it.
Year:2018 - PresentClient:Oxford
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Discover our AmericaRemember subscription boxes? I used to do copywriting for one of
them. If you ever subscribed to Discover our America, then you
undoubetedly remember receiving an exciting U.S. state themed box
every month. It was mostly filled with old food, but the hidden
gem was a booklet with a unique narrative on that month's state. I
think I wrote 16 of those books. My favorite state was Arkansas. I
can't remember why. One of these booklets is linked below.
Year:2016Client:Discover our AmericaView:View as PDF